Data Integration: Options and Step-by-Step Process

Learn how to connect your product data to PromoTron—either by linking your existing files/API or by completing our standardized template. This article outlines supported formats and product types, access methods, the full integration workflow from initial review to go-live (typically 2–4 weeks), and what happens after launch, including membership activation and your official network announcement.

How data integration with PromoTron works

You can connect your products to PromoTron in two main ways:

  • We adapt to your existing data

    We connect to your current data source – whether it is offline, online or via API – and regardless of whether the format is XLSXS, CSV, XLS, XML or JSON. You simply give us access (files or API), and we take care of the rest.

  • You fill in our data template

    We provide you with a standardized data template (XLS, XML or JSON) and you fill in your product and print data according to our structure. This option usually reduces part of the integration cost, because the data preparation work is shared.

Technical notes

Access options: We support online and offline access, including HTTP, REST API, FTP and many other options.

Supported product types:

  • simple products

  • simple products with print options

  • products with print included

  • products with mandatory print

    We do not support fully custom-made products with many individual parameters and one-off custom production at this time.

Integration process – step by step

The integration typically follows these steps:

  • Orientation - You review the available options and pre-select the integration level and services that are relevant for you.

  • Explanation - Together we go through your selection and explain the details of the integrations and services, including possibilities and limitations.

  • Providing data - You provide all the necessary data for the chosen integrations:

    • access to your API (HTTP/REST, etc.), or

    • data files via online or offline transfer (FTP and other options).

  • Initial analysis (free of charge) - We analyze the data you provided, check feasibility, and then confirm costs and technical options.

  • Clarification - We discuss all findings from the analysis and clarify open questions, special cases, or additional requirements.

  • Corrections - If needed, you or we will adjust the data (structure, attributes, values) so that everything fits the agreed requirements.

  • Final decision - You make the final decision about the integration scope and approve the costs.

  • Integration - We implement all approved integrations within the agreed timeframe and prepare your data for use in PromoTron.

In most cases, the integration takes 2–4 weeks from your final decision until all data is fully ready. The exact duration depends on the scope and complexity.

After the integration is complete

Once your integrations are finished and the data is live, we continue with:

  1. Membership activation - You choose your service level / membership. This influences the level of promotion, synchronization frequency, priority, and other service parameters.

  2. Announcement inputs - You provide us with information and materials for your official introduction (logos, visuals, key messages, etc.).

  3. Announcement preparation - We prepare an announcement e-mail campaign and your introductory AI video for our network.

  4. Announcement approval - You review the announcement content, request possible edits, and approve the final version.

  5. Announcement publication - We send and publish the announcement to our entire network (once, to 13,000+ contacts across our ecosystem).

After this, we invoice the agreed integration costs and the selected membership for the agreed period.

Product lifecycle with integrations

  • Level 1: Product data/price/stock → synchronized with TronShop & TronManager.

  • Level 2: Print options/prices → distributors calculate print jobs online.

  • Level 3: Logo visualization → image templates applied via TronLogo.

  • Level 4: PDF generation → print zones exported as production-ready artwork.

  • Level 5: Order transmission → API sends product + print job directly into supplier ERP.